In the area of Adventure Travel, it’s interesting to note that there are international organizations that closely follow the development of this niche sector of the Travel Industry. Adventure Tourism Development Index (ADTI) conducts annual Country Rankings using the 10 parameters (presented below). Their broad definition of Adventure Travel includes areas such as Eco, Humanitarian and Entrepreneurism, therefore in such context Adventure Travel is equal to Responsible Tourism.
The ATDI’s 10 Pillars of Adventure Market Competitiveness are principles of market development that drive benefit to communities, celebrate culture and protect the environment.
An ATDI Review Board made up of consultants, governments, and adventure tour company leaders from around the world continues to refine these principles.
Countries are ranked in each of the 10 Pillars of Adventure Market Competitiveness and the results compiled annually into a report. The report offers practical information for global tour operators about country/regional resources attractive for adventure tour development. It also provides detailed analysis and scores useful for monitoring adventure market development goals year to year.
The 2008 benchmarks feature 27 developed countries and 164 developing countries.
10 Pillars of Adventure Tourism Market Competitiveness
- Gov’t Policies Supporting Sustainable Development
- Natural Resources
- Adventure Activity Resources (cycling, climbing, hiking, rafting, etc.)
- Cultural Resources
- Adventure Image/Brand
Information contained in ATDI report is useful for:
- Tourism management organizations and government agencies by providing a means of gauging and measuring adventure travel market development year to year;
- Tourism industry professionals seeking to develop and promote adventure travel with information to support development initiatives at the local level and guide marketing planning;
- Adventure travel operators by providing information useful for setting strategy relative to new destinations, itineraries, and partners; and
- Conscientious travelers by providing unbiased information about unusual opportunities for adventure in new destinations.
And… Drumroll please… the winers are (the definition of developing vs. developed is rather confusing. As it relates to the Counties’ status of how well developed their Adventure Travel (Responsible Tourism) products and services are, and it is not an indication or evaluation on their economy. You’ll notice that there are several middle-to-upper income economies of highly industrialized countries, while others are less industrialized and – to a degree – still rely on agricultural sector.
Top 10 Developing Countries
- Slovak Republic
- Czech Republic
Top 10 Developed Countries
- New Zealand
- United Kingdom
- United States