Web 2.0 Empowering Social Causes via Social Media [2]

By Dian Hasan | September 12, 2010

Hollywood A-lister, actor Edward Norton, creator of Crowdrise

In the advent of web 2.0 technology (that’s all the FacebookTwitter,Foursquare, and a plethora of other social media networks), it was just a matter of time when online communities started to use it to promote social causes. Ranging from searching for blood donors in the neighborhood, to more serious causes of helping keep young African girls in school, to empower them as solid foundation of communities to alleviate poverty, break the cycle of injustice and gender inequality, and reduce the spreading HIV/AIDS.

So how exactly does it work? Here is another example from the newly created Crowdrise (please also see my previous post on the same subject), as appeared in Social ROI.

Crowdrise was founded by Hollywood actor Edward Norton and three partners, who saw a powerful link between social media and giving back.

Crowdrise aims to make raising money for a cause not just easy, but also fun. Setting up a page to support something you care about takes less than a minute. Then, friends and family can be invited to be sponsors by donating any amount of money, large or small. You don’t have to run a marathon. You can volunteer at a soup kitchen or do whatever strikes your fancy. But Ms. Wittenberg, who has already sent her e-mail to 33,000 runners based in the United States and will soon send one to the 27,000 or so based elsewhere, hopes that anyone running in New York on Nov. 7 will use Crowdrise to do it for charity.

Inspiration: Social ROI

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