By Dian Hasan | October 6, 2010
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places 1 in 5 children die before their 5th birthday from simple, preventable causes like dehydration from diarrhoea.
It’s always enlightening to see major Global Brands doing good through their non-for-profit work, supporting a worthy cause. Here’s a look at the work of Coca Cola Company’s work in Africa, through ColaLife helping reduce child mortality through water purification.
ColaLife is a non-for-profit organization that works with Coca Cola to open up their distribution channels to transport compact ‘aidpods’ containing items like water purification tablets and oral rehydration salts. Through piggy-backing on Coke’s extensive mobile networks in less affluent countries, ColaLife aims to contribute to a reduction in infant mortality, improve maternal health and combat prevalent disease.
Inspiration: Random Specific